Surcharging simply gives customers a clear choice at checkout. When paying with a credit card, a small fee is applied. Customers can avoid the credit card surcharge by paying with debit or cash.
Because the options are transparent, the checkout experience remains simple and familiar. Many merchants find that offering this choice helps protect their margins while maintaining the same day-to-day customer relationships.
With clear signage and simple payment options, customers quickly understand how the checkout process works.